Agricultural Marketing – Problems of Agricultural Marketing in India

Agricultural Marketing

Agricultural marketing refers to all those processes which relate to taking the agricultural product from the farmers to the consumers. Agricultural marketing includes gathering the agricultural produce, their standardization and grading, their storage, sending them to the market through various middlemen, selling in the market and arranging the required finance etc.

Defects/Problems Of Indian Agricultural Marketing

Even though India is an agricultural country, still its agricultural marketing has been defective. The Indian farmers are unable to get reasonable price for the products even after their hard work and are fully exploited by the middlemen. Continue reading